The evolution of material and symbolic spatial practices, on the one hand, and the weakening of political territorialities, on the other, constitute, in my view, the two main motifs of the contemporary demand for landscape. This demand is considerable, as has been already acknowledged long ago. The term has invaded public debate and the question has become the object of numerous public policies. Landscape design (paysagisme) and landscape architecture as a profession have become important components of town planning and of rural development, especially in Europe. As for landscape consumption, it is, and has been for a long time, one of the main reasons for tourism. This trivialization of the invocation of landscape and of landscape concerns in any form of intervention constitutes the visible face of what I propose here to call the empaysagement of our societies. This neologism should not be understood as a synonymous with landscape design, or with paysagement, where these terms refer to a growing social demand for landscape, and a growing technical ability to produce them, respectively. Empaysagement rather designates, on a more general level, a turning point in the way in which contemporary societies see themselves and see their material inscription through the intervention of landscape representation and landscape action.