In other words, the form of the artwork is in the exchange with the audience. In these terms, the artist becomes more a mediator, a person who fosters and provides situations of exchange, than a creator of objects. For Bourriaud, these art practices establish particular social relations for particular people; the artist tries to keep a personal contact with the public that participates in the exchange, fostering what he calls a “friendship culture”, in contraposition to the impersonal, mass production of the culture industries. (…)
It looks like the “friendship culture” of these artworks is not necessarily based on a premise of absolute equality between artist and public, and even less the cancellation of the distinction of one and the other, art and everyday life, but rather a play between them. Still, as we will see, this does not necessarily question the utility of notions of the gift and the distributed person to describe these practices; anthropological theories of the gift are not a celebration of egalitarianism and community-building, but they also underscore the aspects of hierarchy and the relations of power that these practices may entail.