Insincerity

Why does the project result in isolation? In fact, the question has already been answered. Each project is above all the declaration of another, new future that is thought to come about once the project has been executed. But in order to build such a new future, one first has to take a leave of absence, a time in which the project shifts its agent into a parallel state of heterogeneous time. This other timeframe, in turn, disconnects from time as society experiences it –it is de-synchronized. Society’s life carries on regardless– the usual run of things remains unaffected. But somewhere beyond this general flow of time, someone has begun working on a project -writing a book, preparing an exhibition, or plotting a spectacular assassination- in the hopes that the completed project will alter the general run of things and all mankind will be bequeathed a different future: the very future, in fact, anticipated and aspired to in this project. (…)

The author of the project already knows the future, since the project is nothing other than the description of it. And this is why the approval process is so highly unpleasant to the project’s author: at the earliest stage of the submission, the author is already asked to give a meticulously detailed description of how this future will be brought about and what its outcome will be. While the project will be turned down and refused funding if the author proves incapable of doing so, successfully delivering such a precise description will also eliminate the very distance between an author and the others -a distance critical to the entire development of the project. if everyone knows from the very outset what course the project will take and what its outcome will be, then the future will no longer come as a surprise. (…)

Sartre once described the state of “being-in-the-project” as the ontological condition of human existence.  According to Sartre, each person lives from the perspective of an individual future that necessarily remains barred from the view of others. In Sartre’s terms, this condition results in the radical alienation of each individual, since everyone else can only see this individual as the result of his or hers individual, and never as heterogeneous projection from these circumstances. Consequently, the heterogeneous parallel timeframe of the project remains elusive to any form of representation in the present. Hence for Sartre, the project is tainted by the suspicion of escapism, the deliberate avoidance of social communication and individual responsibility. So it is no surprise that he also describes the subject’s ontological condition as a state of “mauvaise foi” or insincerity.

Boris Groys, Going Public (2010)

Landscape Architects of Bangkok, The Metro Forest (2014)

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