1. Use a local problem to invent a generic solution. Though landscape architecture tends to be a custom job, it can still offer solutions for footloose phenomena. 2. Use a global challenge to solve a local problem. Global problems can have a major influence in landscape design. 3. Think big in small scale projects. Design solution often emerge in the bigger picture. 4. Think small and simple in big scale projects. On large scale and long term, it’s hardly possible to foresee the results of a design intervention. Still it’s vital to show how the future might look like. 5. Design total landscapes. If possible, ‘total design’ is very powerful and can overcome apparent contradictions. 6. Don’t design everything. The more you design, the less freedom there is left. 7. Aim for pure nature. Designed nature might never be ‘pure’ but can be overwhelmingly abundant, rich, exciting and fertile. 8. Make devices to experience nature. People need devices to experience nature; they bring binoculars, kites, bike, etc. Landscape architects should develop unique devices to enable that experience. 9. Trigger senses. Like most media, this book only shows the visual side of landscapes, while an intense landscape experience depends on all senses. 10. Make sense. Landscape architecture is about realizing ideas.