Exchange with the Audience

In other words, the form of the artwork is in the exchange with the audience. In these terms, the artist becomes more a mediator, a person who fosters and provides situations of exchange, than a creator of objects. For Bourriaud, these art practices establish particular social relations for particular people; the artist tries to keep a personal contact with the public that participates in the exchange, fostering what he calls a “friendship culture”, in contraposition to the impersonal, mass production of the culture industries. (…)

It looks like the “friendship culture” of these artworks is not necessarily based on a premise of absolute equality between artist and public, and even less the cancellation of the distinction of one and the other, art and everyday life, but rather a play between them. Still, as we will see, this does not necessarily question the utility of notions of the gift and the distributed person to describe these practices; anthropological theories of the gift are not a celebration of egalitarianism and community-building, but they also underscore the aspects of hierarchy and the relations of power that these practices may entail.

Roger Sansi, Art, Anthropology and the Gift (2015)

ASPECT Studios, Metcalfe Park (2015)